Attracting new patients and turning them into regular clients is vital for the long-term success of any dental clinic.
Keeping clients coming back is easier said than done as not everyone recognizes the value of regular examinations and other dental services.
Research by the American Dental Association (ADA) found that the typical client degree of consistency in dental care is about 41%.
The dependable methods for acquiring new patients and boosting client retention include maintaining a consistent level of high-quality care and promoting your teeth whitening services.
Teeth whitening has become a standard for most Americans.
Statistics show that:
- In 2016, Americans spent $1.4 billion on teeth whitening items.
- In 2017, 45 million people in the U.S. underwent professional teeth whitening.
- In 2018, 82.5% of patients reported visible improvement after a professional teeth whitening treatment.
- In 2020, 37 million people used teeth whitening products.
The best dental clinics in Dubai use this information to their advantage to pull in new clients and keep them coming make.
People are slowly but surely realizing the importance of dental care services. Dentists should leverage this opportunity to make teeth whitening services a core part of their dental practice.
Here’s how teeth whitening services can improve the growth of your dental practice and boost patient retention:
1. Keep Clients Coming Back
Motivate your clients to come back for teeth whitening treatment after regular examinations or follow-ups.
You can even offer them a free tooth brightening kit to bring home the importance and benefits of this treatment.
This allows you to develop a kinder and more trusting relationship with your clients, giving them an incentive to return for more dental care services.
2. Attracts New Patients
People often say that finding a dentist they like and trust is very difficult.
You’ll get many patients who never return even if you offer the best teeth whitening in Dubai.
Dentists often fail to realize that their loyal clients are the best tool they have for attracting more patients.
Offering a discount on teeth whitening services for people who bring a friend or relative is a great way to get your loyal customers to promote your clinic.
The friends, relatives, and partners of loyal patients are likelier to become loyal patients than someone with no connection to your clinic.
3. Bundle Teeth Whitening With Other Dental Care Services
A study revealed that 43% of patients are dissatisfied with their dental appearance.
The same study revealed that 12% of people think their front teeth are distended, 23% hide their teeth when smiling, and 51% don’t like the color of their teeth.
You can offer teeth whitening treatments at a discounted price to patients who undergo other treatments or bundle them with over services.
You could even offer free teeth whitening after a patient finishes aligner treatment as a bonus.
4. Offer Seasonal Discounts or Promotions
As stated by the American Dental Association (ADA) in 2018, 41% of Americans don’t visit the dentist as much as they should.
Seasonal discounts and promotions can incentivize patients to visit your clinic regularly.
You can offer special prices for teeth whitening treatments and items around Christmas or other holidays when people have more time for themselves.
People are usually more active and willing to visit the dentist during the summer, so use this opportunity to attract patients to your dental practice.
Ads or social media promotions with a catchy headline can also help boost client growth and retention.
5. Incorporate Custom Teeth Whitening Trays
Including custom trays in your teeth whitening treatment makes the treatment safer and more comfortable for patients.
Offer these custom trays at a discounted price by including them in a teeth whitening products bundle.
Depending on how you handle this addition, you can make the treatment more appealing and get patients to return for more.